I tried to export a clip to Quicktime DV-PAL for a cleint who wants QT.

In Edius I used Procoder Express and it looked terribly soft. I choose export using Procoder, Quicktime Export File, then in Quicktime DV-PAL as codec which should only change the AVI wrapper to a Quicktime. But the image gets terrible.
I then tried in After Effects, but it uses the same QT-engine and the result was the same.
Is it a mistake on my side? Or will it only play/look good an an Apple?